Both cash and non-cash employee awards have their places in the compensation mix. Cash provides for the basic needs and wants, is a means to prepare for the future, compensation for work performed and acts as an incentive to perform at a level to stay employed. However, cash does not provide lasting recognition or trophy value, strong emotional reasons to improve performance beyond the standard and the flexibility to keep it from being confused with basic compensation.
Everyone on the surface prefers cash. The reality is, however, that cash can be an ineffective motivator. Although it can satisfy certain monetary demands, it does not energize most people to reach beyond the basic job requirements.
Compensation is a contract that brings people to work but doesn’t necessarily motivate them to work above their satisfaction level.
Ideally, in the compensation mix, both cash and non-cash should be offered… a salary/benefits package that adequately compensates individuals for the work they do and a line-up of incentives that recognizes and rewards their above-average performance or a special achievement. What non cash incentive award should you use? Click here.
Should choice of awards be a prime consideration in designing an incentive and recognition program? And if so, who should define “Choice” the sponsoring company or the participant?
We’ve seen articles where the subject of choice is discussed with a conclusion that too much choice can be de-motivational. Articles have gone on to say that people are becoming increasingly unhappy with too much choice.
Companies that foster this conclusion have a different agenda then trying to design the best incentive or recognition program. They are often protecting their own award offerings that have traditionally only a small number of items in a category simply because it is too costly to offer more.
Let’s take an example of a big screen TV. In a recent award catalog we counted six different models and sizes of TV’s. The sponsoring catalog company would have you believe that having six models was enough choice. Compare that to a company that offers gift cards as the reward and the employee can chose Amazon as their card of choice. The difference between the six models offered by the incentive supplier and the numbers stocked and sold on Amazon is without comparison.
Doesn’t your employee deserve the best choice of awards they can get?
The assumption by many is that these two types of activities will change behavior and produce results equally. The reality is that they are not interchangeable with regard to producing results. Don’t expect a high degree of behavior change for the majority of your participants when they know that only a handful of them will be recognized or rewarded.
One of the most common misconceptions in the employee award industry is that an incentive or performance improvement program is the same as a recognition program. And a company that provides one can provide the other. But that’s just not the case.
This if often overlooked by recognition planners as they try to design their award programs. The easiest way to differentiate the two is with the budget. For long term programs do you have enough budget set aside to issue awards to upwards of 60% of your employee base with @ 5% of their income? If it’s not even close to this number you should be planning a recognition program that requires far less per person cost.
Would it surprise you to learn that according research conducted by The Incentive Research Foundation almost 40% of today’s years of service programs contain some gift cards? That’s actually up over 25% from the previous year.
Why the growth? Why are gift cards now accepted as suitable awards in years of service programs? For years those programs contained only traditional recognition awards like silver and crystal, plaques, jewelry, watches etc. Then they evolved moved into useful everyday types merchandise like TVs & Barbecues. But Gift Cards??
For years. the OC Tanners, the Terryberrys and every recognition company did everything in their power to convince HRs buyers not to use gift cards in service award programs. Gift cards were anathema, impersonal, didn’t provide that recognition appeal that management wanted, they showed the price value of the level you were rewarding (as if the employee couldn’t find that out with about two clicks of the mouse.)
But times change. The culture changes, those being awarded and those deciding on the awards change. Maybe HR folks got tired of being ripped off by the ridiculous pricing that the recognition companies were charging for their items. Maybe someone finally did a research project that looked into how those old traditional awards were being used or displayed. Or did they see too many of them on eBay, stuck in the back of the drawer, or in the closet? Maybe when employees received a “$500” value item for their 15 year award, and compared the item online and saw it was worth just about half that or less, they commented to management that they weren’t getting the full value of the award. Whatever the reason, there’s no doubt things are changing.
Should you look into incorporating some type of gift card system as options to your traditional years of service programs?
Recognizing performance is critical in any employee force. Years of Service programs are wonderful ways to thank employees for continued long term performance. Why not look into great ways to provide less expensive recognition items that do last and will be displayed and then give them an option of choosing a gift card that will provide something that they want. That can be a great combination.
Gift cards make terrific wellness and safety awards. They are not cash but have the best value the incentive industry can offer and they can provide for an unlimited choice in awards. The budgets for wellness or safety programs are typically small on a per person basis and gift cards are perfect for these types of budgets. Cash is often lost in the paycheck, and when your total wellness budget is about $25 per person per month, how much excitement are you going to get when combined with a bi-weekly check?
In a White House Conference on productivity several years ago, it was found that it takes $3 in cash to drive the same performance in an incentive program as $1 in non cash. Doesn’t it just make sense to maximize your program budget with gift cards? Driving wellness in an organization is extremely important and will only become more important.
Gift cards can be very instrumental in motivating employees to join in your wellness and safety efforts and improve performance.