Are Merchandise Awards Overpriced?

Posted July 25th, 2009 by Ley

While the merchandise rewards industry has argued long and hard about their value as suppliers of incentive awards, the bottom line of whether an item is overpriced or not is up to the buyer.  From our perspective in looking at this situation for over 35 years, we believe that even the most novice buyer would have to see that they are paying more than retail for these items.  The question is how much more than retail, and is there a value in the infrastructure provided by the supplier to offset the higher price?  Recent research by the Incentive Research Foundation clearly states that nearly 80% of the client respondents didn’t use outside incentive companies for anything other than for fulfillment of the award.  That would seem to indicate that a buyer shouldn’t pay anything more than retail if the vendor is not providing any other service  Read More .